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What Business Program Should I Specialize in?

on Friday, 17 May 2013. Posted in blog

While in some instances a broad degree may be beneficial for job-searching, a specialized business degree gives you a unique edge

within the business world and better suited for a specific niche. Picking a concentration can be difficult without any background information. Let’s take a look a few types of specialties; one of them might be perfect for you.

Accounting, Finances, Economics

Money management, Bookkeeping, auditing, whatever you like to call it, these programs focus on the monetary aspects of business education. Students will learn all the essentials to handling assets and money at a higher level. These types of programs are very hands-on and the skills learned can be applied directly to the workplace. These skills are vital to any company; in fact, a good accountant can sometimes be the difference between a company that’s just barely making due and a company that’s thriving, even in this economy. Although accountants are needed in any industry, they are especially valued in financial institutions such as banks and credit unions.

Marketing, Advertising, Distribution

This type of specialization is focused on teaching strategies and techniques used to aid in selling the company’s product or service. Students entering this field are usually fairly creative and adept in the field of persuasion. Students learn how to take raw research data and process it in a way that can be used for the benefit of the company. Attention is especially given to the importance of branding and marketing. This specialization is even more important today than it was 10 or 15 years ago; at this point in time, executives have learned to put consumer interests as a main priority in their decisions, meaning the value of those trained to deal with consumer interests has significantly increased as well.

Risk Management, Public Relations, Human Resources, International Business, General Management, and Project Management; there are wide array of specializations to choose from, too many to fit into one article. The purpose here was to help guide you in the right direction: Your direction. The specialization you choose has to be the one that best fits you. With the information we’ve given you here, we hope you have a better idea of what you would like to do. Remember, there is no wrong answer! If you feel that you would excel in an accounting position, then go for it. You will do significantly better in a subject you are interested in than in one that others have chosen for you.

As many know, the business field isn’t just a linear one-subject textbook course; it’s made up of many different programs such as: accounting, marketing, risk management, etc. This is actually one of the many reasons why many choose this as their major. Only while studying business will you find this much subject flexibility. Although a business administration course features a broad understanding of all the core business subjects, many schools offer students the opportunity to concentrate or specialize in one specific aspect of the business field.

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Provo College’s programs are developed with industry professionals who assist us with curriculum development and also recruit our graduates.


With thousands of graduates along the Wasatch Front, Eagle Gate College is a leader in career-based education in Utah.

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